In 18 months there'll be two kinds of B2B marketer: the ones who can build with AI, and the ones still waiting for someone to explain it. Spend an afternoon with 25 B2B SaaS marketers shipping real AI workflows on a real challenge — and make sure you're in the first group.
Free for accepted participants. Applications close 9 July. We confirm within 3 days.
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Forget the LinkedIn AI noise. Spend an afternoon actually building with peers, on a real B2B SaaS challenge, coached by people who do this every day.
No decks. No PowerPoint. By 17:30 every team has shipped a working AI-powered marketing asset on a real B2B SaaS challenge.
25 marketers, curated via application. Growth leads, ABM managers, demand gen ICs. The room itself is the takeaway.
The B2B SaaS marketing agency behind some of the sharpest demand work in Europe. Their senior team coaches you through the build.
The gap between marketers who use AI and marketers who can build with it is opening fast. Inside a year, that gap becomes a chasm. The people I want on my team are the ones already standing on the right side of it. That's why we're hosting this.
Each brief is built around "LearnLoop", a fictional B2B SaaS scale-up with a complete data pack. Every one maps to a pain point you've probably faced in your own job. You'll build your fix with Claude, and every team gets an API key and credits for the day.
Five enterprise logos wanted from 50 DACH accounts this quarter. Current outbound reply rate: 0.4%. The list is being burned with templates nobody answers.
Content output 4x'd this year, six people now publish in the company's name, and the brand voice is drifting into beige. Now LearnLoop is expanding to Spain and Germany too. Hand-editing doesn't scale.
Analytics, funnel drop-off, reviews, LinkedIn engagement — LearnLoop is drowning in data and nobody can say what it means. The pile is messy on purpose.
I built a Claude Skill last month that turns any sales call into three social posts in our brand voice. Used to take me half a day. Now it runs while I'm getting coffee. This is the kind of thing we'll build together on the 16th.
The day is built to maximise building time and minimise ceremony. Everything else is in service of getting you to a working demo by 17:30.
Light registration, name tags, swag. Meet the room before the work begins.
Studytube opens. An Unmuted lead introduces the toolchain. Briefs drop.
One corner of the office per challenge. Self-select. Teams of three or four.
Heads down. Unmuted and Studytube mentors floating, coaching, helping you unstick. Snacks at 15:30.
Four minutes per team. Live demo only, no slides. Each team shows their diagnosis and their working build.
Judges score and align. You get a drink.
Three prizes. A year of Claude for the winning team. Closing remarks from both hosts.
Pizza, drinks, music. Stay as long as you'd like.
Anyone can hit "run". Not everyone knows what to do with what comes out. That's the thread running through everything we cover. Human judgment is now your most valuable skill — less LinkedIn AI noise, more actually building.
No. Claude lets you ship working things without writing code. If you can write a prompt, you can build at this workshop.
Free for accepted applicants. We curate via application to keep the room sharp.
The working language is English. Dutch is fine within teams.
The thing you built (yours to keep and reuse), a co-branded Marketing Prompt Chain Playbook, hands-on coaching from senior experts, and an evening with 24 of your peers.
Yes. A film crew will capture the day for a recap film and social cuts. You'll be asked to consent at registration. Camera-shy attendees can opt out.
Just let us know and we'll release your seat. With a waitlist, every spot matters.
Tell us your role and we'll be in touch within three days.
Apply for a seatThe board wants five enterprise logos from a list of 50 DACH accounts this quarter. The current outbound reply rate is 0.4%. The team is burning the list with templated sequences nobody answers.
The 50-account target list with firmographics, three ICP personas, recent trigger events (funding, hires, launches), and the sequences that already flopped.
Don't write a clever email — build the machine that writes them. A system that takes one account and produces tailored, ready-to-send outreach (or a personalised landing page), then does it again for the next account, and the next.
Pick a live account, run your tool, and show outreach so specific the room forgets it was AI-assisted — then prove it does the next one too.
LearnLoop 4x'd its content output this year. Six people now publish in the company's name, and the brand voice is drifting into beige. On top of that, LearnLoop is expanding into Spain and Germany — so "on-brand" now has to survive new markets too. Editing everything by hand doesn't scale.
The brand voice guide, 20 on-brand reference pieces, and a stack of recent off-brand drafts.
A reusable tool that rewrites any draft into the brand voice and explains what it changed and why — then push it further and build it as a skill that can flex to a new language or market without starting from scratch.
Feed in an ugly draft live, get back something on-brand with a clear explanation of every change — then prove it travels to Madrid and Berlin.
LearnLoop is drowning in data — site analytics, funnel drop-off, customer reviews, LinkedIn engagement — and nobody can say what any of it actually means. The data pack is messy on purpose.
A deliberately messy mix: analytics exports, funnel data, customer reviews, and social engagement — raw, unlabelled, and waiting to be made sense of.
Not a one-off analysis — build something they can keep using. An interactive dashboard or tool that turns the raw data into a live read of what's happening, and lets someone point at any part of it and ask "wait, what happened here?" and get an answer.
Show something LearnLoop would open again on Monday — a living view they can interrogate, not a screenshot.